LONDON BASED, GRAPHIC DESIGNER AND CREATIVE WITH OVER 10 YEARS EXPERIENCE.
MOTHER WIMBLEDON
✺ Freelance @ Mother London
✺ Conception & Design
✺ Event collateral & Merch
Branding for Mother London’s Wimbledon ping pong tournament.
NEW YORK TIMES - MARKETWATCH
✺ Unapproved concept work @ Mother
✺ Conception & Design
✺ Advertising
Young people are really good at finding new ways to make money, but they’re not the best at finding ways to grow it.
The task was to create a campaign to help MarketWatch awareness and readership among a new generation looking to grow financially.
This was done by reimagining the MarketWatch brand to be as modern and alluring as their current media landscape. Focusing on leaders of fringe online communities and subcultures they look up to. If they can do it, then they can too.
NEAR DEATH EXPERIENCES
✺ Self-initiated
✺ Conception & Design
✺ Merch Design
A self-titled project of ideas and brainwaves that have come to fruition. Instead of ending up on the scrapheap of shoulda, woulda, coulda.
CHIVAS REGAL
✺ Freelance @ NB Studio
✺ Art Direction & Design
✺ Brandworld, Visual Identity & Style Guide
Brand Video Here
To help Chivas Regal capture the imaginations of a new generation of whisky drinkers, the challenge was to create what ‘regal’ looked like to Gen-Z consumers.
We decided 21st century royalty is unapologetic, self-made and all about attitude. A term we named 'Street Regal'. A paradox of high and low visual codes that allow markets to endlessly flex and evolve in line with their needs.
The brand world and visual identity we created was given to global markets and has helped pull Chivas from their stuffy, dated personality and into a much more forward-thinking, consumer space.
The style guides are used all over the globe as a basis for the Chivas brand.