A CONCEPTUAL AND VISUAL CREATIVE WITH OVER 10 YEARS EXPERIENCE BASED IN HACKNEY, LONDON.
MOTHER WIMBLEDON
✺ Freelance @ Mother London
✺ Conception & Design
✺ Event collateral & Merch
✺ 2024
Branding for Mother London’s Wimbledon ping pong tournament.
NEAR DEATH EXPERIENCES
✺ Self-initiated
✺ Conception & Design
✺ Merch Design
✺ 2024
A self-titled project of ideas and brainwaves that have come to fruition. Instead of ending up on the scrapheap of shoulda, woulda, coulda.
CHIVAS REGAL
✺ Freelance @ NB Studio
✺ Art Direction & Design
✺ Brandworld, Visual Identity
& Style Guide
✺ 2021, 2022+
Brand Video Here
To help Chivas Regal capture the imaginations of a new generation of whisky drinkers, the challenge was to create what ‘regal’ looked like to Gen-Z consumers.
We decided 21st century royalty is unapologetic, self-made and all about attitude. A term we named 'Street Regal'. A paradox of high and low visual codes that allow markets to endlessly flex and evolve in line with their needs.
The brand world and visual identity we created was given to global markets and has helped pull Chivas from their stuffy, dated personality and into a much more forward-thinking, consumer space.
The style guides are used all over the globe as a basis for the Chivas brand.
FRESH GREENS
✺ Freelance @ Onwards
✺ Conception & Design
✺ Branding & Copywriting
✺ 2023
Total rebrand of plant-based, food kit delivery company, Vegan Food Club. The idea took inspiration from traditional vegetable stickers and corner shop offer signs. The overall offering was big, fun and helped embody the idea of ‘Eat Fresh, Feel Fresh’.