CHIVAS REGAL


✺ Freelance @ NB Studio
✺ Art Direction & Design
✺ Brandworld, Visual Identity & Style Guide

Brand Video Here

To help Chivas Regal capture the imaginations of a new generation of whisky drinkers, the challenge was to create what ‘regal’ looked like to Gen-Z consumers.

We decided 21st century royalty is unapologetic, self-made and all about attitude. A term we named 'Street Regal'. A paradox of high and low visual codes that allow markets to endlessly flex and evolve in line with their needs.

The brand world and visual identity we created was given to global markets and has helped pull Chivas from their stuffy, dated personality and into a much more forward-thinking, consumer space.

The style guides are used all over the globe as a basis for the Chivas brand.




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